List: trawlers@lists.trawlering.com
From: Scott H.E. Welch
Re: T&T: West Marine 2009 catalog
Sun, Mar 1, 2009 6:26 PM
"Ken MTBDEMON" writes:
>So, where do people obtain most of the marine supplies if not West Marine? I
>have found certain things on sale for a decent price, but I'm curious where
>people get their marine supplies. I'm in Portland Oregon so it certainly
>isn't
>a metropolis of boating like Seattle, San Diego or anywhere in Florida.
This is a good question. Here's my two cents, for what it's worth.
First, remember that West (for the most part) resells stuff made by many
manufacturers. Those manufactures sell through many wholesalers, who in turn
sell through local marine stores. Those local marine stores have catalogs
from wholesalers that have everything that West has, and more. When you want
something, the local dealer orders it from the wholesalers, and in the modern
"just in time" world those orders come in a day or two. Plus, it's worth
remembering that the markup in the marine industry is massive - 30 to 50
percent.
When I started to renovate Island Eagle, I knew I would be buying a lot of
stuff, and I was lucky enough to be in a town (Nanaimo, BC) with two good
marine stores plus a West. I went to the closest marine store (Nanaimo Marine
Centre) and told him I'd be spending somewhere north of $50,000 on various
stuff. I further told him that all things being equal, I'd prefer to deal
with a single supplier.
He though about for a bit and offered me the following arrangement:
1) I would do all of my buying through him.
2) If I found a lower price anywhere, I'd give him the opportunity to match
it.
3) Every in-stock item would be an automatic 15% off sticker price (which
still left him with a healthy profit).
4) If something was not in stock, he would order it from his wholesaler, it
would be list price (no extra shipping charges), and if I ordered before 3:00
PM have it on the loading dock the next morning before 10:00 AM.
5) He'd set up a monthly account so my crew could sign and purchase stuff,
without needing petty cash. I'd pay at the end of the month with a credit
card on file.
6) For large ticket items (e.g. electronics, heater, etc.) he'd offer me a
package deal if I brough the full shopping list to him.
In practice, this worked out very, very well. Since they knew I was a
long-term customer, I always received excellent customer service. When I have
had problems, they have always gone to bat for me. When I did need to order
something from another supplier (especially a non-marine supplier) they were
more than happy to have the delivery come to their address, which is way
easier then trying to get UPS to deliver to a boat. Best of all, even though
I am now only spending a few hundred a month, they are still sticking with
the arrangement.
One other interesting side effect of this is that I tend to do my research on
the internet. Often the factory sells direct but they will not reduce their
prices, so they don't compete with their own dealers. Since my dealer will
offer me a discount off list, it's often *cheaper* through the dealer than
direct. For example, I needed a particular size tank to replace an aging
blackwater tank. I found the exact replacement, it was something like $400
direct from the factory. It took a few days, but my guy was able to call the
factory, become a reseller, and sell the exact same tank to me for $350. Hard
to beat that.
Your mileage may vary, but it's worth asking.
Scott Welch
Product Manager, Open Text Collaboration Solutions Group
www.firstclass.com
905 762 6101
"Things turn out best for people who make the best of the way things turn
out." - John Wooden