List: hbcu-lib@lists.hbculibraries.org
From: Sandra Phoenix
Howard University Forum Urges Multicultural Marketing
Wed, Sep 14, 2011 10:08 AM
Diverse Issues in Higher Education
September 14, 2011
Howard University Forum Urges Multicultural Marketing
NEW YORK - In a panel organized earlier this week by Howard University, representatives from top media and marketing companies advised advertising executives to "adapt or die," saying that, if they don't learn how to engage and to market in a multicultural