I just read Wayne's post on the subject of boat Brokers and sales and
couldn't agree more with his comments. The key to the successful sale of
almost anything lies in exposure of the item to potential buyers. This is
what has made sites like eBay so successful, you can gain exposure to
literally thousands of individuals who might have an interest in the
item. This not only results in a quick sale but also almost always insures
that you will get top dollar for the item.
Unfortunately gaining exposure on a boat is not quite as easily
accomplished. In my opinion the absolute premier site for computerized
marketing of boats is Yachtworld.com, however individuals are not able to
advertise there, only brokers. This leaves private sale advertising
limited still to local ad's or a few computer sites, most notably boattrader.
However, in the higher end market of most yachts, say $100,000.00 and up, I
still wonder if most purchasers in this area don't still rely on Brokers as
their source to purchase? Much like Real Estate, there might simply be
that much larger segment of the population that use professional Brokers
and don't even bother to look at "FSBO's" (for sale by owners) than those
that do. Many people are intimidated by the thought of having to work out
the deal on their own when it comes to the paperwork and financing involved
and just prefer to leave that stuff up to the Pro's.
Case in point, while I have run local ad's on my '89 Vista and placed it on
TWBST some months ago, I have had a total of two individuals respond that
expressed any real interest in the boat, although neither actually came to
look at the boat. On the contrary, an '87 model Vista, which is virtually
identical to my '89, with about $20,000.00 less in equipment and priced
within $2000.00 of my asking price was sold by a local broker after being
listed on Yachtworld less than a month. That fact has to tell me
something about the benefits of working through a Broker. However, I could
not begin to sell my boat at my asking price and also pay a 10% commission,
so there is the rub. Obviously at this point I am considering listing the
boat with a broker, but am wondering if I should maybe give boattrader a
shot first? Appears from Wayne's experience that maybe many buyers are
shopping there.
Jim Alexander
Vista 43
Port Charlotte, FL
Unfortunately gaining exposure on a boat is not quite as easily
accomplished. In my opinion the absolute premier site for computerized
marketing of boats is Yachtworld.com, however individuals are not able to
advertise there, only brokers. This leaves private sale advertising
limited still to local ad's or a few computer sites, most notably
boattrader.
I disagree completely and I use my immediate experience selling my boat as
my prime example.
I put up a free web site first and then listed the boat with a couple of
free sites along with one that cost $25. per quarter. Trawler World BST is
another great place to list your boat and I did that too.
Thinking that I needed to be on Yachtworld I listed with a non-exclusive
broker also.
If you do a search on Google for a "56 Chris Craft Roamer", my boat is the
top 6 hits....but not one is Yachtworld!!
I sold the boat myself saving the 10% listing fee and in only a couple of
months.
Exposure is........listing your boat on sites that are searchable from the
search engines we commonly use.
The Yachworld ad and broker produced 2 visits to the boat and neither
bothered to respond after the visit. I, on the other hand was able to
recieve e-mails and phone calls that I could respond to personally and that
produced a quick sale for me.
Bob Clinkenbeard
Looking at trawlers this weekend!!