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TWL: RE: D-I-Y Marine Maintenance Magazine

E
elnav@uniserve.com
Mon, Oct 22, 2001 12:04 PM

At 05:31 PM 10/22/2001 -0700, Steven Dubnoff wrote:

Although this is a really useful magazine, it does have an unseemly habit
of concentrating unduly on the products of those firms which are
advertising in the current issue.  Whether this is a matter of bending
editorial to suit advertising or selling advertising to match editorial,
the correlation is quite apparent.

Steve

REPLY

The alternative is Practical Sailor and their companion  powerboat
publication "Powerboat Report"
Personally, I prefer the DIY  approach and subscription cost.

Jan  Mundy, the editor has been around long enough to know  how  the system
works.
I think she has found  a reasonable balance between  a too high price which
discourages  subscribers and  too much advertising which allows them to
give away the  publication since advertising pays  all the cost.

If  DIY took the high road and  eschewed advertising  companions to the
editorial content, you would soon  find the  publication too flavoured  by
the editors own  personal bias.
The reality is  that  in many cases there are precious few vendors
competing  with similar products.
For each catagory there are only a few manufacturers.  So the article
picks a typical example, shows you with pictures how to use, install, or
repair  and then  includes as many other vendors in the advertising
section as possible.
Its up to you to then decide which  style, price and  design suits you
personally.

Cheers

Arild

At 05:31 PM 10/22/2001 -0700, Steven Dubnoff wrote: >Although this is a really useful magazine, it does have an unseemly habit >of concentrating unduly on the products of those firms which are >advertising in the current issue. Whether this is a matter of bending >editorial to suit advertising or selling advertising to match editorial, >the correlation is quite apparent. > >Steve REPLY The alternative is Practical Sailor and their companion powerboat publication "Powerboat Report" Personally, I prefer the DIY approach and subscription cost. Jan Mundy, the editor has been around long enough to know how the system works. I think she has found a reasonable balance between a too high price which discourages subscribers and too much advertising which allows them to give away the publication since advertising pays all the cost. If DIY took the high road and eschewed advertising companions to the editorial content, you would soon find the publication too flavoured by the editors own personal bias. The reality is that in many cases there are precious few vendors competing with similar products. For each catagory there are only a few manufacturers. So the article picks a typical example, shows you with pictures how to use, install, or repair and then includes as many other vendors in the advertising section as possible. Its up to you to then decide which style, price and design suits you personally. Cheers Arild
E
e16@telus.net
Mon, Oct 22, 2001 11:10 PM

Hi Phil

Thanks again for referring me to D-I-Y.
http://www.diy-boat.com/index.html

Today I ordered the CD containing the 24 issues from 1995-2000. I also
got a freebie for the electronic version for the current and 3 previous
issues, so by the time the CD arrives, I'll have the complete set.
Downloading each issue of the eZine version (~5 MB) takes only 90
seconds or so with an ADSL connection, and then it self-extracts to a
PDF file for viewing with Adobe Acrobat. I arbitrarily chose the last
issue of 2000 to look at first, and I'm going to have to try hard to
ration myself. It's really very impressive. If the rest are up to this
standard, I'll certainly sustain the subscription.

As a member of the older generation I still prefer to read paper, but
keeping the stuff around can be overwhelming. In fact, it was raining so
hard earlier today, I decided to clean out my office and, reluctantly,
to toss a lot of the magazines that clutter it up. I went through them
to tear out reference articles and was surprised at how few there were
for the space the mags occupied.

The D-I-Y eZines are nothing but interesting reference material, and are
easy on the eyes. I really like having them as electronic files, and
will transfer each new issue to a R/W CD in order to keep them
permanently. Great stuff for the coming dark season.

Cheers, Garrett

Hi Phil Thanks again for referring me to D-I-Y. http://www.diy-boat.com/index.html Today I ordered the CD containing the 24 issues from 1995-2000. I also got a freebie for the electronic version for the current and 3 previous issues, so by the time the CD arrives, I'll have the complete set. Downloading each issue of the eZine version (~5 MB) takes only 90 seconds or so with an ADSL connection, and then it self-extracts to a PDF file for viewing with Adobe Acrobat. I arbitrarily chose the last issue of 2000 to look at first, and I'm going to have to try hard to ration myself. It's really very impressive. If the rest are up to this standard, I'll certainly sustain the subscription. As a member of the older generation I still prefer to read paper, but keeping the stuff around can be overwhelming. In fact, it was raining so hard earlier today, I decided to clean out my office and, reluctantly, to toss a lot of the magazines that clutter it up. I went through them to tear out reference articles and was surprised at how few there were for the space the mags occupied. The D-I-Y eZines are nothing but interesting reference material, and are easy on the eyes. I really like having them as electronic files, and will transfer each new issue to a R/W CD in order to keep them permanently. Great stuff for the coming dark season. Cheers, Garrett
S
sdubnoff@circlesys.com
Tue, Oct 23, 2001 12:31 AM

Although this is a really useful magazine, it does have an unseemly habit
of concentrating unduly on the products of those firms which are
advertising in the current issue.  Whether this is a matter of bending
editorial to suit advertising or selling advertising to match editorial,
the correlation is quite apparent.

Steve

Steve Dubnoff
Nauticat 40 M/S, Pyxis, in Washington
sdubnoff@circlesys.com

Although this is a really useful magazine, it does have an unseemly habit of concentrating unduly on the products of those firms which are advertising in the current issue. Whether this is a matter of bending editorial to suit advertising or selling advertising to match editorial, the correlation is quite apparent. Steve Steve Dubnoff Nauticat 40 M/S, Pyxis, in Washington sdubnoff@circlesys.com
J
jgaquin@ici.net
Tue, Oct 23, 2001 2:56 AM

From: "Garrett Lambert"

...reluctantly,  to toss a lot of the magazines that clutter it up. I went
through them to tear out reference articles and was surprised at >how few

there were for the space the mags occupied.

I agree, garrett.  This was what started me on the thought process that
eventually resulted in dropping most of the boating mags to which we had
subscribed.  Ironically, DIY is the only one left.

Regards,

John Gaquin
m/v Brefnie Queen, 32' Luhrs
Bass River Marina, West Dennis,  MA

From: "Garrett Lambert" >...reluctantly, to toss a lot of the magazines that clutter it up. I went >through them to tear out reference articles and was surprised at >how few there were for the space the mags occupied. I agree, garrett. This was what started me on the thought process that eventually resulted in dropping most of the boating mags to which we had subscribed. Ironically, DIY is the only one left. Regards, John Gaquin m/v Brefnie Queen, 32' Luhrs Bass River Marina, West Dennis, MA